Google Panda
Who would’ve thought 10 years ago that SEO will generate jobs, professional services which will build an industry and so on? 10 years is a long period – here’s another example: who would’ve thought in Jan 2011 that Google Panda will redefine SEO as we used to know it.
Doesn’t make sense to describe Panda as any other article would do but if we know something for sure that would be:
- Not to use the CSS tricks we used to use in order to make a web site more relevant for Google – reordering blocks – major CSS changes will trigger Panda;
- Every 3-4 weeks Google will reevaluate your web site and lift the Panda effect form it or extend it with another ~4 weeks. If you will be found guilty, the Panda effect will be felt on your domain;
- Splitting a single domain into multiple subdomains will not make it disappear - I’ve read stories of getting away from the Panda effect but I strongly disservice a web master from doing that;
- Even if it sounds strange I would strongly suggest any web developer to follow closely: http://www.google.com/support/webmasters/bin/answer.py?answer=35769;
- Old major web sites lost traffic because some of the support links they had lost ranking thanks to Panda. Owners of large web sites – don’t get disappointed - web directories lost traffic, pseudo-farming-web-sites lost PR and so on – if your web site was supported by them – that’s why you’re running low on the charts;
At this stage until we’ll have clear definitions / statements which will describe Google Panda, even if some of our web sites were affected, I do suggest web masters to follow Google Guidelines even if that requires creating small automations which will check their pages for such details.
Our developers at Bogdan’s are working as we’re speaking at automations which will allow a website to validate or warn the owner if it’s the case. These validations apply exclusively on Google’s rules mentioned above.
