COVID-19 – Strategic and targeted communications

I identified a weakness when HMG and local administrations address public messages regarding COVID-19 in multicultural environments such as Greater London and West Midlands. These messages do not penetrate less-integrated communities of mixed cultures. This phenomenon poses risks both for the segregated group as well as for the broader regional community.

The solution is to address diverse communities using personalised, translated, and straightforward messages, as I demonstrate below. I am recommending both infographics and narratives as long as their translations address the relevant target audience.

COVID-19 most recent booklets:

  1. Prevention measures against COVID-19 in 23 languages including English, Romanian, Albanian, Polish, Croatian, Slovak, Bulgarian, Hungarian, Czech, Croatian, Serbian, Latvian, Lithuanian, Estonian, Slovenian, Ukrainian, Russian, Italian, Spanish, Portuguese, Hindi, Vietnamese and French

COVID-19 most recent infographics:

  1. COVID19 – High-resolution infographic – Romanian
    1. Download high-resolution infographic in RO as an image
    2. Download high-resolution infographic in RO as a short video clip
  2. COVID19 – High-resolution infographic – English
    1. Download high-resolution infographic in EN as an image
    2. Download high-resolution infographic in EN as a short video clip

Project changelog:

  1. Revision of 5 February 2021
    1. I updated the booklet to reflect the current legislation, including the emerging preventive measures against the spread of C19; use this link to download the most recent version of the brochure translated into 23 languages;
  2. Revision of 12 April 2020
    1. BBC reveals 1/3 of patients are ethnic minorities (https://www.bbc.co.uk/news/uk-52255863)
  3. Revision of 11 April 2020
    1. I have amended the booklet by adding a disclaimer; therefore, I published the third revision of the Prevention measures against COVID-19 in 23 languages (now superseded);
  4. Revision of 10 April 2020
    1. I have updated Prevention measures against COVID-19 in 23 languages (download as PDF) by integrating only official advice set out by HMG, NHS, WHO and similar bodies of authority; this booklet supports: English, Romanian, Albanian, Polish, Croatian, Slovak, Bulgarian, Hungarian, Czech, Croatian, Serbian, Latvian, Lithuanian, Estonian, Slovenian, Ukrainian, Russian, Italian, Spanish, Portuguese, Hindi, Vietnamese and French (now superseded).
  5. Revision of 9 April 2020
    1. I observe how emerging statistics prove the hypothesis that minorities and less integrated societal members are hit hardest by COVID-19 (https://www.bbc.co.uk/news/uk-52219070)
  6. Revision of 6 April 2020
    1. I found some additional resources on HMG and GLA websites which I will leverage to support my local community;
  7. 5 April 2020
    1. I have updated High-resolution infographic in Romanian (high-resolution infographic in Romanian as an image, high-resolution infographic in Romanian as a short video clip)
    2. I have updated High-resolution infographic in English (high-resolution infographic in English as an image, high-resolution infographic in English as a short video clip)
    3. I have updated Prevention measures against COVID-19 in 23 languages (download as PDF): English, Romanian, Albanian, Polish, Croatian, Slovak, Bulgarian, Hungarian, Czech, Croatian, Serbian, Latvian, Lithuanian, Estonian, Slovenian, Ukrainian, Russian, Italian, Spanish, Portuguese, Hindi, Vietnamese and French (now superseded);
  8. Revision of 3 April 2020
    1. Business case and project definition for COVID-19 – Strategic and targeted communications (brief)
    2. Project site created to enable centralising all relevant resources under the same page: https://www.bogdanciocoiu.com/initiatives/covid-19-strategic-targeted-communications/
  9. Revision of 28 March 2020
    1. High-resolution infographic in Romanian (superseded)
    2. High-resolution infographic in English (superseded)
    3. Prevention measures against COVID-19 in 23 languages: English, Romanian, Albanian, Polish, Croatian, Slovak, Bulgarian, Hungarian, Czech, Croatian, Serbian, Latvian, Lithuanian, Estonian, Slovenian, Ukrainian, Russian, Italian, Spanish, Portuguese, Hindi, Vietnamese and French (now superseded);
  10. Revision of 23 March 2020
    1. High-resolution infographic in the Romanian language (now superseded)
    2. Short Romanian video transferrable by WhatsApp or Facebook (now superseded)
Bogdan Ciocoiu COVID-19 prevention